Tuesday, June 7, 2011

Scotty McCreery's Next Single Will Be...

 I don't know. No one knows for sure yet. But I can tell you it won't be "Out of Summertime," the song that was leaked to YouTube last weekend. Here's why:

Artists -and record labels - release one song  to radio at a time and hyper-focus their attention on that song. There are no exceptions to this rule. Releasing two would be comparable to having two republicans face off against one democrat in an important election. Both republicans end up losing, despite qualifications, issues and all that junk.

Typically a song takes 18-30 weeks to begin and end a run on the music charts. Superstars like Kenny Chesney or Carrie Underwood can get a song to #1 in 12 weeks. Scotty isn't that good yet, but for the sake of argument, let's say "I Love You This Big" peaks in 16 weeks.  That's four months, meaning his next single will be released in late September or early October.

If you were an artist, would you release a summertime song in October? Don't tell me that, 'It's a song about the end of summer, so it's perfect!' Radio people aren't that smart. We see "Summertime" in the title and cast the song to the reject pile. (NOTE: I'm talking of the industry in general, not the decision makers at QDR. We'd probably play Scotty singing the Canadian National Anthem on Memorial Day if he wanted us to)

Also, 'Out of Summertime' isn't as good a song as 'I Love You This Big.' That's not my opinion, but Scotty's, and the team that helps him. If it was as good, they'd have chosen it for his first single as May is the perfect time to release a "summertime" song. Clearly they felt "I Love You This Big" was a better choice. The song could end up on his record, but I suspect it will remain a lost single that few fans will hear.

Of course, I've been wrong before.

2 comments:

Susan Calhoun said...

They choose "I love You this Big" because it was more of a coronation song that fit into the American idol moment not because they thought the song was better. It isn't. I wish people got their facts right.

Anonymous said...

Yeah you are completely wrong the only thing I agree with is "You've been wrong before" and obviously you'll be wrong again. By the way donn't hate on QDR they're more successful then you'll ever be and unlike you they have a good taste in music!