Let's not kid ourselves. Artists and record companies spend thousands of dollars on music videos in hopes that you'll love it, and then go by the album. It's sort of the ultimate product placement because you're not even aware you're being sold anything. I think “He-Man” tried the same thing in the 1980s, but it was way more obvious. That said, there are some brilliant videos. Brad Paisley's are usually pretty fun, and Taylor Swift's are a roller coaster. Sometimes a video changes the meaning of a song, or at least tries to. For example, before you watched the video for Sugarland's hit “Stuck Like Glue” were you thinking it was a stalker song?
Lady Antebellum wussed out a bit with the video for “Need You Now.” That song is about two people who know they're wrong for each other, but hook up anyway. It's not about love. The video would lead you to believe otherwise.
Joe Nichols latest hit “The Shape I'm”is a great song about perseverance, and the video improves upon the concept in a way the lyrics don't hint at. Adding wounded military veterans took a good song and made it powerful.
I just watched Ronnie Dunn's “Bleed Red” video. The first 30 seconds focus on his daughter (or someone we should assume is his daughter) after a break up. The girl begins to paint her face but then we start seeing historic scenes from around the world. Berlin Wall falling, September 11, the Tienanmen Square massacre... It's sort of random, but eventually gets to where it needs to go. If I were reviewing this video I'd give it a 5/10.
It doesn't leave me inspired to go buy the album however. Actually, I sort of want to go find my old He-Man's.
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